Every project is unique, but the path to great design is built on a
clear and thoughtful approach.
01. DISCOVER
I dive deep into user needs, business goals, and industry context
through research and interviews.
02. DEFINE
I synthesize insights to craft a clear problem statement, identify
pain points, and outline key user journeys.
03. DREAM
This is where ideas spark. I explore creative solutions and
brainstorm features that elevate the experience.
04. DESIGN
I translate concepts into wireframes, flows, and UI designs,
balancing functionality and aesthetics.
05. DEVELOP
I work closely with developers to ensure smooth handoff, maintain
design integrity, and align UX with technical feasibility.
06. DELIVER
I validate through testing, iterate based on feedback, and ensure
the final product delivers on both user and business goals.
ABOUT ME
Hello there!
I'm Jagriti Sood.
A UX/UI designer with 5+ years of experience turning complex systems
into simple, human-centered interfaces. My work spans industries like
healthcare, ad tech, and digital platforms, always grounded in
strategy, empathy, and purpose-driven design.
But creativity doesn't end at the screen. Outside of UX, I craft
hand-poured candles, a reminder that great design can take many forms.
Whether I'm shaping a user journey or blending a new fragrance, I
believe in creating experiences that feel intuitive, thoughtful, and
beautiful.
