Wireframes & Visual Exploration
Redefining how users create, manage, and monitor ad campaigns through an intuitive, automated experience.
The Campaigns project aimed to simplify the process of creating marketing campaigns in a SaaS product. The challenge was to design a dashboard where marketers could easily configure campaign types, pacing, budgets, and creative assets — all while maintaining full visibility of performance in real time.
Existing workflows were fragmented across multiple tools, causing inefficiency, data loss, and confusion. Users needed a unified solution that could reduce setup time while ensuring better campaign control.
Needs quick setup and automated pacing control to focus on strategy, not manual monitoring.
Requires clear performance insights and easy data export for decision-making.
The final design introduced a clean dashboard interface with a visual progress tracker, live preview, and AI-assisted pacing automation.
"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs