Campaigns

Your Central Hub for Smarter Ad Scheduling

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Project Overview

Campaigns is a sophisticated SaaS platform that redefines how marketing teams create, manage, and monitor ad campaigns through an intuitive, automated experience. I designed a central hub that brings flexibility, clarity, and user control to complex ad scheduling workflows.

Goal: Build a smarter ad scheduling system that automates pacing while maintaining user control and flexibility for temporary changes.

Role

Lead Product Designer

Focus

UX Strategy, Workflow Design, Automation

Timeline

10 Weeks

The Challenge

Marketing teams were struggling with fragmented workflows across multiple tools, causing inefficiency, data inconsistencies, and campaign delivery issues.

Fragmented Workflows

Campaign management was scattered across multiple tools with no centralized dashboard for tracking pacing or temporary changes.

Manual Management

Teams wasted significant time manually managing campaigns across platforms with no automation for pacing logic.

Inflexible Systems

Existing solutions didn't allow for temporary campaign adjustments without disrupting the overall delivery timeline.

Visibility Issues

Difficult to scale when schedules changed frequently and present clear timelines to clients and stakeholders.

User Personas

The platform needed to serve diverse users across agencies, marketing teams, and freelancers with varying levels of technical expertise.

Louis Clarke
Digital Marketing Manager

37 years old, Head of Client Performance at a mid-sized marketing agency managing 30+ campaigns simultaneously.

Goals & Needs

  • Streamline day-to-day ad scheduling for his team
  • Automate campaign pacing across platforms
  • Tools that offer control without micromanagement

"We can't afford to miss pacing goals. But we also need room to adjust when clients call last-minute."

Sarah Thompson
Senior Digital Strategist

34 years old, leading performance campaigns for a national retail brand with multiple product categories and launch windows.

Goals & Needs

  • Present clear timelines to clients and stakeholders
  • Flexible scheduling for overlapping campaigns
  • Short-term overrides without disrupting delivery

"Sometimes I just need to boost a campaign for 3 days. I don't want to rebuild everything just for that."

User Journey

Create Campaign

"This is where everything starts. I need to make sure it's set up right."

Choose Frequency

"I want to choose the best pacing for this campaign's timeline."

Set Impressions

"I need to control how much is delivered and when."

Launch Campaign

"Let's go live. I want to see this working!"

Apply Adjustments

"I just want to change the pacing for a few days without affecting the rest."

Monitor & Track

"Is everything working the way I planned?"

Design Solutions

Centralized Dashboard

Created a unified hub for managing all campaigns with real-time pacing visualization and status indicators.

Smart Automation

Implemented intelligent pacing logic that automates delivery while allowing manual overrides when needed.

Flexible Scheduling

Designed temporary schedule adjustments that don't disrupt the overall campaign timeline.

Visual Timeline

Developed an intuitive visual timeline for easy campaign tracking and client presentations.

Quick Actions

Enabled rapid campaign modifications with one-click adjustments and temporary overrides.

Verified Delivery

Built in delivery verification to ensure 100% compliance with campaign dates and prevent overspending.

Campaign Status System

Not Started Live Paused Ended

Clear visual indicators help users quickly understand campaign status at a glance, reducing cognitive load and potential errors.

Platform Preview

A showcase of the Campaigns platform interface across different devices and key features

Campaigns Dashboard Preview

Campaign Dashboard

Centralized hub showing all active campaigns with real-time pacing, status indicators, and quick action controls for campaign management.

Real-time Pacing Status Indicators Quick Actions
Campaigns Scheduling Preview
Scheduling Interface

Intuitive timeline view for setting up campaign schedules with flexible pacing options and temporary adjustments.

Campaigns Mobile Preview
Mobile Management

Full campaign management capabilities optimized for mobile devices with touch-friendly controls.

Analytics Dashboard
Campaign Creation
Reporting Interface

Design Process

1

Research Discovery

Conducted user interviews with marketing professionals to understand pain points in existing campaign management workflows.

2

Wireframing & User Flows

Mapped complex scheduling logic into intuitive user flows and created wireframes to test the core concepts.

3

Prototyping & Testing

Built interactive prototypes and conducted usability testing with target users to refine the automation logic and interface.

4

Visual Design & Implementation

Developed a comprehensive design system and worked closely with developers to ensure accurate implementation of complex scheduling logic.

Outcomes & Impact

The Campaigns platform delivered significant efficiency gains and improved campaign performance for marketing teams

60%
Faster campaign setup time
40%
Reduction in manual tracking errors
100%
Verified delivery within campaign dates
15+
Hours saved weekly per team

User Feedback

Marketing Agency Team

Mid-sized digital agency

"The automated pacing with manual override capability has been a game-changer. We can now respond to client requests in minutes instead of hours, without risking delivery goals."

Client Feedback

National retail brand

"It felt like the system thought ahead for us. The visual timeline made it easy to understand our campaign flow, and we never had to worry about missing important dates."

What I Learned

Designing automation systems requires balancing efficiency with user control. The most successful solutions empower users rather than replace them.

Automation with Control

Users embrace automation when they maintain ultimate control and can easily override system decisions.

Complexity Made Simple

The most sophisticated systems should feel intuitive, hiding complexity while making powerful features accessible.

Visual Communication

In data-heavy applications, visual timelines and status indicators dramatically improve user understanding and confidence.

Key Takeaway

In automation design, trust is built through transparency. Users need to understand what the system is doing and why, with clear paths to intervene when their expertise diverges from the automated logic.

Ready to transform complex workflows?

Let's collaborate to create intuitive experiences that balance automation with user control.

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